We’re excited to announce that on May 12, 2023, We Insure joined the millions of others already on TikTok – follow us at www.tiktok.com/@weinsure! This new addition to our arsenal of social channels will allow us to increase our brand awareness but most importantly, it will allow us to provide valuable, engaging information to a larger group of our customers and all insurance consumers.
Insurance Can Seem Complicated – But it Doesn’t Have to Be
It’s our business to help people understand how to be best protected and through TikTok, we can increase our reach and help even more people understand the ins and outs of insurance.
TikTok to Connect with More People
TikTok has become a huge social media staple, which in turn makes it a great opportunity to provide valuable insurance information for a huge audience.
In 2021 TikTok had nearly 80 million users in the United States. This is projected to increase by 8% per year, so it’s clear that this app provides a great opportunity to connect with a large audience.
In addition, TikTok user engagement trends suggest this app is the one offering businesses the most reach. Nearly 50 million users in the U.S. spend an average of 33 minutes every day on the app. This means we can reach a larger audience more quickly by having a presence on the app.
TikTok is the Future of Search Tools
Research has shown that Gen Z is increasingly using social media as their primary search tool. In September 2022, the New York Times reported that, “Young people are turning to TikTok to search for answers.” This article also cited a Google study that indicated 40% of users aged 18 to 24 head to TikTok or Instagram when they need information. With a presence on TikTok, we can help this audience with their insurance question searches!
Keeping Up with the Pace of TikTok
To get the most out of the platform, we’ll be sure to implement trending words and phrases, as well as jump onto current trends – all while following our core values and We Insure brand standards. These trends change with lightning speed, but we plan to keep up so we can keep our audience engaged and informed!
Our Team of TikTok Ambassadors
We’re partnering with some of our agents, corporate employees, and others to share impactful and/or fun insurance content, and we can’t wait for you to see it!
Follow Us!
If you’re on TikTok, please follow us at www.tiktok.com/@weinsure! And if you’re not on TikTok, we hope you create an account so you can follow and like our We Insure videos – and receive some valuable insurance information along the way.
