We Insure. Same Folks. New Focus.

Same Folks. New Focus.

We are at the beginning of the next chapter for insurance, and it’s the next chapter for our company too. Over the last six months, we made the decision to refresh our brand to coincide with the developments of our advanced insurance technology platform that will give our agents and customers faster service, better choices and greater efficiency. Our fresh new brand colors and redefined logo match the modernization taking place behind the scenes. As one of our customers, that means better value, but just as importantly, it means you’ll still be chatting to and dealing with the same friendly people at your local We Insure office. We’re proud of the way we build relationships with policyholders, so the personal service you’ve been enjoying is one thing we definitely don’t want to change!

Data-driven for better value.


People-led for better service.

Established in 2009, we have become one of the most trusted insurance brands in North America. In 2021, we doubled our franchise network and currently have a presence in 33 states. And we’re not stopping there. With a re-energized brand and new cutting-edge technology, we’re ready to take things to the next level. Our new system will mean faster answers to customer questions and more relevant, accurate premium quotes, but what’s best about it is the extra time it will give our agents to chat to customers like you. The more we understand about our customers’ lives, the better service we can give them – service that’s perfectly matched to their needs.

Feedback powers us forward.

Every improvement we’re making is a direct result of listening to what our agents want, and that’s driven by you, their customers. These past few years haven’t been easy for anyone. We understand that and we’re doing all we can to help America thrive during challenging times – whether it's from the pandemic, weather events or even the economy. I want you all to know we’re here for you every step of the way. So, when you see our new brand colors and logo emerge over the coming months, let that be a symbol to all of you that we’re thinking about you and working hard on your behalf.

Take care, and from everyone at We Insure, thank you for trusting us to protect what matters most in your life.

James Bone
General Manager, We Insure