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Talking Tech: Tailoring Coverage in the Digital Age

February 1, 2024

As insurance consumers navigate an era of rapid digitalization, their homes and vehicles are becoming more than static structures and mere transportation. They’re evolving into tech-enhanced, interconnected environments. And to better accommoda...
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Driven to Succeed: Accelerate Auto Insurance Sales

January 3, 2024

Fast-tracking auto insurance sales for your agency is a lot like going from zero to highway speed. Initially, it requires a lot of horsepower to rev that engine. But once you’re at full velocity, you can cruise along pretty comfortably — ...
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Unwrapping Customer Satisfaction

December 4, 2023

  Finding new customers and selling policies can easily monopolize your professional schedule. But to build a strong book, you also need to nurture existing customer relationships. In addition to income from policy renewals, current clients can...
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Supporting Policyholders in a Contracting Insurance Market

November 6, 2023

Change is a constant in an ever-evolving insurance market, and that can be a source of frustration and concern for consumers. We Insure agents understand the intricacies of the industry and the impact that shifting trends can have on clients. Within ...
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A Shared Commitment to Service and Excellence

October 2, 2023

Every day, we see our agents demonstrate why they’re the best in the business. Their industry expertise, commitment to clients, and determination to seek out the best policy solutions available are evident in everything they do. We couldn&rsquo...
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We Insure Partners with Ohio Insurance Agents to Enhance Expansion in Ohio

September 11, 2023

Sunrise, FL – August 23, 2023 – We Insure, LLC, a premier independent insurance franchise system, continues its national expansion with a new focus on the state of Ohio. To enhance this expansion, We Insure recently partnered with Ohio In...
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Referral Marketing: The Magic Multiplier

September 1, 2023

Building your book of business is fundamentally a math problem: Limited by time and opportunities, how many people can you personally persuade?   But what if there were dozens of “yous” out there spreading the gospel of good servi...
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Partnering With We Insure Is a Game-Changer for Insurance Pros

August 2, 2023

The insurance industry offers a wealth of opportunities for aspiring entrepreneurs to thrive. But traditional captive and independent models have limitations that can hinder growth and impede adaptability in a rapidly changing market. We Insure&rsquo...
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No Time for Marketing? Here’s What Busy Insurance Agents Can Do

July 31, 2023

In the fast-paced insurance industry, making time for marketing can sometimes feel like a Herculean task. But luckily, you can tackle some strategies in about as long as it takes to brew your morning cup of coffee. Here’s a list of easy and eff...
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Don't Go It Alone in the Insurance Jungle — Let We Insure Be Your Guide

July 4, 2023

Navigating the insurance industry as an independent agent can feel like a perilous journey through an uncharted jungle. At every turn, obstacles abound — from the thick canopy of low commissions, to bug-infested renewal support, to the ferociou...
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Selling to First-Time Homebuyers

June 30, 2023

Working with first-time homebuyers is a uniquely rewarding experience — it’s a privilege to share in the achievement of a major milestone and the realization of a lifelong dream. But as an insurance professional, you know that along with ...
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If You’re an Independent or Captive Insurance Agent in Georgia, Teaming Up With We Insure Can Help Grow Your Business

June 5, 2023

The Peach State presents a distinctive and potentially rewarding environment for entrepreneurial insurance professionals, but there can be unique challenges to finding coverage for your clients.   Georgia homeowners pay an average premium of $...
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Presenting “by We” — a Game-Changing Solution for Hard-to-Place Risks

May 31, 2023

We Insure is committed to giving agents every possible advantage in a competitive and rapidly evolving insurance marketplace. And our latest offering allows producers to close coverage gaps, build their book of business, and strengthen client relatio...
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Starting an Insurance Franchise with We Insure

May 3, 2023

Are you ready to take charge of your financial future? Starting an insurance franchise might just be your ticket to success. The benefits can include low start-up costs, corporate support, and — perhaps most importantly — a potential path...
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We Insure Helps Captive Agents — and Their Customers — Break Free

April 3, 2023

Captive agents may have a catchy jingle, but without the help of an unbiased agent with access to multiple carriers, their customers may not get the best coverage for them — at the best price. A knowledgeable agent who can take the time to full...
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10 Ways We Insure Can Help You Build Your Auto Insurance Offering

March 6, 2023

If you want to build an auto insurance offering, who you choose to partner with is foundational to your success. The wrong decision could mean the difference between a flourishing franchise and a failed venture.   When assessing partnership op...
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We Insure Provides Best-in-Class Support to Agents

March 2, 2023

The trend toward Direct to Consumer (D2C), self-service insurance presents a number of potential pitfalls for consumers. We understand the critical role agents play in helping customers understand the oftentimes complex nuances of their coverage, as ...
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10 Tips to Rev Up Car Insurance Sales

February 2, 2023

A well-oiled omnichannel sales and marketing strategy — powered by the right partner — is the fuel you need to build your car insurance book. If you’re ready to hit the gas and shift your auto policy sales into overdrive, We Insure ...
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We Insure: Tech to Enhance the Agent-Customer Experience, Not Replace It

February 1, 2023

We Insure has always understood that the winning formula for consumers is choice + value + service. But not everyone in the insurance industry sees things the same way.   There’s been an overall trend toward direct-to-consumer (D2C) acro...
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Looking for a Franchise Opportunity? Here’s Why Insurance — and We Insure — Is a Fantastic Choice

January 4, 2023

You like the idea of a franchise and the many benefits it offers businessowners: the established processes and branding, the operational support and more. But with so many types of franchise opportunities available, from sandwich shops to salons, why...
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If You’ve Ever Had Insurance, You Have Enough Experience to Own a We Insure Agency

January 3, 2023

If you’ve ever written a check for an insurance premium, you have enough experience to start a business with We Insure. You may already know We Insure as a trusted source for insurance products and advice. But what you may not know is that our ...
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New Year, New Career … With We Insure

January 2, 2023

A new year brings the hope of new beginnings. Make 2023 the year you resolve to finally become your own boss. As a We Insure agency owner, you’ll be part of one of the most successful insurance franchise organizations in the U.S. — one th...
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The Gifts of a We Insure Franchise

December 2, 2022

Mark Twain famously said, “Find a job you enjoy doing, and you’ll never have to work a day in your life.” It’s a true blessing when your work is meaningful and impactful to your community while also being lucrative with opport...
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Grow as Big as Your Dreams Will Take You — With We Insure

December 1, 2022

Starting your own business is exciting in many ways. It offers freedom to chart your own course and build a cohesive and effective team. You get to truly understand how all parts of a company work together — and of course there are all the prof...
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Insurance Policy Management Software Checklist for Independent Agents

November 7, 2022

Insurance policy management software can help you be more efficient and provide a more seamless customer experience. But purchasing or upgrading this tech can be costly and time-intensive. To narrow your search, you’ll need to know which softw...
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Mortgage and Title Professionals: You’re Probably Leaving Money on the Table

November 4, 2022

Over the summer of 2022, the number of Americans who applied for a mortgage fell several times, including a 2.3% drop the week of August 12th. As a mortgage and title servicer, you may want to consider ways to expand and diversify your revenue stream...
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Military Service Offers Advantages for We Insure Agency Owners

November 2, 2022

Approximately one in 10 small businesses in the United States are operated by a military veteran, according to the U.S. Small Business Administration. And veterans are 45% more likely to start a business than civilians. The training and character dev...
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Insurance Agents: How to Deliver More Personalized Marketing Messages – at Scale

November 2, 2022

These days, delivering personalized messages in your marketing materials is more than an advantage – it’s a customer expectation. In fact, more than three-quarters of customers feel frustrated when marketing materials aren’t pe...
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Most People Shop Around for Insurance. Make That Work for You.

October 21, 2022

For most people, purchasing a new insurance policy is a serious act. That’s why 74 percent of Americans shop around for insurance: they want the best possible coverage at the most affordable price. That figure might worry captive agents, but i...
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Insurance Agents: More than 60% of Customers Have Higher Service Expectations than Pre-Pandemic; WE Can Help You Keep Up

October 17, 2022

The pandemic transformed the way people think about their service needs. While more than 60 percent of customers now expect a higher-quality customer service experience, 54 percent feel like most businesses treat customer service as an afterthought. ...
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Insurance Agents: Want to Earn More in Commissions? 4 Strategies to Try

October 12, 2022

For insurance agents operating a small insurance agency, one of the most straightforward ways to grow is increasing commissions. It’s a pretty simple calculation: increase your primary source of revenue, and your agency grows. Increase revenue...
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This Is the Power of We

October 5, 2022

Entrepreneurs seeking to start a business in the insurance industry are often motivated by hopes and dreams for a brighter future. Whether it’s to build something to call their own, make a positive impact in their communities or have more flexi...
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How to Evaluate a Franchise Opportunity

October 3, 2022

As a prospective franchisee, you have many options. So, what questions should you ask as you decide which organization to partner with on your entrepreneurial adventure?   1. What’s the culture of the organization? Look for a franchise ...
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3 Ways to Sell Homeowners Insurance to New Homeowners

September 30, 2022

Buying a home is a lot of work. For first-time homebuyers, it also involves a lot of uncertainty. In many cases, first-time buyers find that their offer has been accepted and they suddenly need to have proof of homeowners insurance to finalize their ...
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Agency Recruiting: We’ll Help You Launch With Boots on the Ground

September 5, 2022

Insurance franchise ownership offers a host of exciting opportunities for prospective entrepreneurs who want to break into the industry. Insurance is widely regarded as a secure, recession-resistant business that allows you to leverage your community...
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Benefits of Adding Insurance to Your Wealth Management Practice

September 2, 2022

As a financial advisor, you understand the importance of diversification. Distributing risk across an investment portfolio while increasing its exposure to a variety of asset classes has historically been a winning — and profitable — stra...
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Gain True Independence as an Agency Owner — We Insure Is More Than a Business Model … It’s a Movement!

August 3, 2022

As Americans, we greatly value our independence. So much so that we have a special holiday dedicated to celebrating it. But what does independence actually mean for business owners? A lot of people mistakenly think that simply having your own busines...
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Can I Really Start an Insurance Agency With No Experience?

August 2, 2022

You’re drawn to the idea of getting into the insurance business for so many reasons. You know it’s a product that most people need, and hang onto, even during difficult financial times — like a recession. And it allows you to levera...
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A Recession May Be Coming — How Resistant is Your Income Stream?

July 12, 2022

There’s increasing talk about a potential recession on the horizon. With skyrocketing inflation, historic rate hikes, periodic yield curve inversions, supply chain disruptions, geo-political unrest and lingering effects of a years-old pandemic,...
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Diversify With Insurance to Bolster Your Real Estate or Mortgage Business Income

July 11, 2022

There’s an old saying — “may you live in interesting times.” Well, it’s certainly an interesting time to be in the real estate or mortgage business. Housing prices are up, and there’s potential for profit in every ...
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Tired of Going It Alone? Make the Leap from Lone Wolf to Industry Leader With We Insure

June 2, 2022

As an independent agent, you’re forced to wear many hats. Whether trying to stay on top of never-ending administrative tasks, running your daily operations or chasing renewals, you spin a lot of plates to keep your agency humming. Add to that t...
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Direct Mail Marketing Tips for Your Agency

June 1, 2022

More than half of respondents surveyed in 2020 by the U.S. Postal Service reported that they tried a new product or business in a 6-month period after receiving a piece of direct mail.   More. Than. Half.   That’s huge. And your a...
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5 Tips for Using LinkedIn to Build Your Book of Business

May 4, 2022

LinkedIn is the world’s largest professional networking platform — as of March 2022, it boasted more than 800 million members. According to HubSpot, LinkedIn generates leads 227% more effectively than Facebook and Twitter.   Lever...
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Attention Real Estate Broker-Owners: You Already Have an Insurance Business — You’re Just Not Getting Paid for It

May 3, 2022

You’ve built up trust, credibility, expertise and a respectable lead flow helping homebuyers and sellers for years. Your team has moved more properties than the San Andreas fault. But when it comes to the insurance your clients need, you’...
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Insurance Agency Growth Strategy 2022: Use the RV Boom to Help Customers Find Insurance

April 19, 2022

Ready for road-tripping season? So are your customers – and there’s a good chance they’ll be taking one in an RV. RVs sales skyrocketed during the pandemic, rising by 170 percent among first-time buyers. But owning an RV isn&r...
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Selling Homeowners Insurance? Don’t End the Conversation without Asking these 4 Questions

April 8, 2022

Homeowners have a variety of coverage needs, and not all of them are immediately linked to their home. If you’re selling homeowners insurance, that’s good news for you: with the right questions, you can steer the conversation in a directi...
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Are You a Captive Agent Ready to Break Free?

April 4, 2022

As a producer at a captive agency, you’re passionate about helping customers. You love what you do, but also feel frustrated over your limited coverage offering. With all that knowledge and experience under your belt, you’re ready for you...
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Easy, Affordable Video Marketing for Your Insurance Agency

April 1, 2022

Video content has gone from fun to fundamental for many businesses — including insurance providers. According to HubSpot, the presence of videos on landing pages can boost conversions by more than 80%. Simply including the word “video&rdq...
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Talking to Customers About the Risks of Being Underinsured

March 8, 2022

Rising costs due to pandemic-related supply chain issues are everywhere — and we’re all suffering from some degree of pandemic fatigue over health concerns, various restrictions and myriad other difficulties. As a result, many people simp...
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Digital Marketing Strategies to Generate Leads for Your Insurance Agency

March 3, 2022

Sales and marketing are two very different business lanes that are easy to confuse with one another if you aren’t involved with them regularly. In short, marketing helps turn people into prospects, while sales is the process of turning those pr...
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Mortgage Broker Tips: How to Add Insurance Services to Your Mortgage Brokerage

February 18, 2022

As the refi boom of 2020 and 2021 finally winds down, many mortgage brokers are looking for new opportunities in 2022. One tip: expand the services you offer your customers. It’s a model that’s tried and true in other sectors: look at ai...
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Captive Agents: Thinking of Starting an Insurance Agency? Read This

February 4, 2022

Being a captive agent is a great way to start a career in insurance. You get to know the industry, learn the ins and outs of your job, and dive deep into the products offered by a single carrier. But after a few years selling for only one carrier, ma...
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Choosing the Right Insurance Franchise

February 2, 2022

Insurance is a fantastic business to start as a franchisee. Your agency can provide a steady, recession-resistant source of income by selling a financial product that everyone needs. Plus, as a community-based business, a local franchise gives you th...
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We Insure — Customers For Life

February 1, 2022

A solid, steady client base is the bread and butter of any successful franchise. And while landing new customers is essential, what about keeping them on board and building lasting relationships? You can take several proactive steps to help ensure cl...
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Designing Your Agency for Success

January 4, 2022

Whether you’re just opening your We Insure agency or have been in business for years, consider the design of your office — because it can have a tremendous impact not only on the quality of your employees’ work life — but on t...
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Set Winning Goals for Your Agency in 2022

January 4, 2022

It’s hard to believe that another new year is already upon us — a time for fresh starts and new beginnings. And while many people are setting weight-loss and home organization goals, you’ve probably got a few other aspirations on yo...
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The 12 Gifts of We Insure

December 4, 2021

The holiday season is a time to enjoy the fruits of your labor and look ahead to the promises of the coming year. As a We Insure franchisee, your team will work each day to make families’ lives better and more secure by providing them with the ...
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Go Offline and IRL With Your Agency Marketing

December 4, 2021

Twitter, Instagram and Facebook ads may be all the rage, but you can reach an entirely new set of future customers by taking it old school with nondigital marketing strategies. As devoted as some people are to their devices, there are lots of opportu...
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We’re Thankful for You

November 5, 2021

As the Thanksgiving holiday approaches, we want to extend a message of appreciation to our We Insure family. While there’s no doubt that the year has been challenging as we navigate our way through a global pandemic, we’re deeply grateful...
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Build Your Book of Business with Email Marketing — Part 2

November 5, 2021

Last month, we discussed how to maximize your email marketing results, and you can read that article here. This time, we have even more tips to help you prospect and convert leads — and add value for existing clients — with a smart email ...
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We Insure Adds Health Division, Provides Major Medical, Supplemental, ACA, Discount and Alternative Plans to Consumers

October 14, 2021

We Insure now proudly offers health care insurance through its We Insure Health division, a part of its vision for creating insurance customers for life. The company rolled out its new division and coverage options to We Insure’s more than 100,...
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Build Your Book of Business With Email Marketing — Part 1

October 7, 2021

Aside from your blog, email is the only marketing platform you truly own. It can help boost your brand awareness, build relationships with prospects and customers, promote your business — and generate and nurture leads. It also helps that it&rs...
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The Many Benefits of Brand Strength

September 1, 2021

When researching and evaluating a franchise opportunity, it’s easy to focus exclusively on factors like start-up costs and back-end support. And while these things are critically important, there’s another intangible quality that deserves...
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Use PPC to Build Your Book of Business

September 1, 2021

Pay-per-click advertising (PPC) and search engine optimization (SEO) are like two sides of a coin. A steady stream of helpful, well-written content that’s optimized for the search terms you want your business to rank for can help your company&r...
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Add Insurance to Your Financial Practice and Offer Clients More Value

August 2, 2021

If you’re a financial advisor or wealth manager, then you know the importance of a solid insurance foundation to protect your clients’ assets. But have you ever considered what adding insurance to your offering could do to enhance your ow...
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Ready to Quit Your Job and Start a Business? We Insure May Be Just What You’re Looking For

August 2, 2021

The COVID-19 pandemic shuttered businesses from coast to coast and forced many employees into remote work. But now that vaccines are widely available and the country is reopening, many people are rethinking whether they want to return to — or r...
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Blogging to Boost Your Bottom Line

June 29, 2021

As a We Insure agency owner, you’re well aware of how important marketing is to the success of your insurance business. And digital marketing, in particular, plays a critical role in those efforts. One powerful thing you can do to enhance the e...
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How to Shoot Marketing Videos Using a Smartphone or Laptop

June 29, 2021

Video is an effective, engaging and powerful marketing medium. You can use videos on your social channels and YouTube, as well as on your agency website. According to Hubspot, online video consumption has greatly increased during the COVID-19 pandemi...
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What to Expect When Adding Insurance to Your Real Estate Business

May 25, 2021

Adding insurance to your real estate offering as an ancillary business allows you to provide a more complete customer service experience for every real estate transaction and can create a stable, buildable stream of recession-resistant income. Insura...
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Military Service Helps We Insure Agency Owners Succeed

May 25, 2021

If you’re a military veteran, service to others is in your blood. After their careers, some vets choose to join police departments or become first responders. But there are other ways to serve your community, including by helping your neighbors...
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7 Tips for Marketing Your Insurance Agency Using LinkedIn

May 4, 2021

LinkedIn is the largest professional networking platform and offers unique marketing opportunities for agency owners. It’s a great tool for showcasing your expertise and establishing connections. Here are a few ways to maximize your results.&nb...
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BBB Accreditation: Is It Worth It?

May 4, 2021

In a world where consumers have increasingly turned to free online sources like Google Reviews, Facebook, Yelp and Trustpilot, you might wonder whether the cost of an accreditation with the Better Business Bureau (BBB) is still worthwhile. About...
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Insurance Franchise FAQs

April 5, 2021

If you’re considering investing in an insurance franchise, you probably have questions. Here are answers to some of the most common ones we hear.Q: How does an insurance franchise work?A: Insurance franchises operate like typical franchises and hel...
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We Insure Franchise Ownership a Great Fit for Female Entrepreneurs

April 5, 2021

Women made up 42% of small-business owners in 2019, up from just 4.6% in 1972, adding credence to the catchphrase “You’ve come a long way baby!” The increase in women-owned businesses is true for franchises as well. According to Franchise Busin...
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How to Find Leads for Your Insurance Business

January 28, 2021

As an agency owner, lead generation is one of the most-important aspects to keeping your local business fueled and running, but it may sometimes feel more like drudgery. So, we’ve assembled an assortment of online and offline ideas that can work to...
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Insurance Franchise Ownership Is a Great 2nd Act Career

January 28, 2021

Of all the franchise opportunities available today, insurance is one of the top choices for business people who’ve already had a rich professional life and want to pivot to a new, rewarding career. These would-be business owners come from all walks...
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Franchising Offers Hope During Uncertain Times

January 4, 2021

In times of economic uncertainty, interest in franchise business increases. The coronavirus pandemic is changing the workplace in obvious ways, such as a move to remote work and employee layoffs, and likely in ways that won’t be apparent for some t...
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Marketing During a Pandemic

January 4, 2021

Marketing is a challenging part of the business puzzle in the best of times. Now that we’re months into the Coronavirus pandemic, agency owners are wondering how to reach new customers and stay in touch with them while being sensitive to their econ...
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We Insure: Stronger Together

December 1, 2020

Once upon a time, the insurance industry was made up of local mom-and-pop agencies who owned local markets, had personal relationships with their customers and handled all the service. In the last 20 years, those same independent insurance providers ...
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Social Media Strategies for Insurance Agencies

October 26, 2020

Nearly everyone is on social media today, but that doesn’t make all users instant experts or guarantee that their outreach is effective. Take these tips to heart, and you can use this cost-effective marketing channel to find and connect with custom...
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A Perfect Pairing: Real Estate and Insurance Businesses

September 29, 2020

Like a glass of ruby red cabernet with a fine cut of prime steak, a real estate brokerage with in-house insurance is a perfect business pairing that brings out the best that each has to offer. Whereas many real estate agency owners have referral rela...
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3 Tips for Starting Your Own Insurance Agency

August 31, 2020

Of all the franchise opportunities available today, insurance is one of the top choices for business people who’ve already had a rich professional life and want to pivot to a new, rewarding career. These would-be business owners come from all w...
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We Insure Marketing: Enterprise Resources With Targeted Local Reach

July 30, 2020

Marketing is one of the most-important success factors for a franchise, and it’s often the least-understood component by new owners. When researching franchise businesses, dig deep into the quality and depth of the marketing program — it will hav...
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Franchise Support: How Deep Is Their Love?

July 2, 2020

One of the primary reasons that entrepreneurs select franchise business models is to help them mitigate the risk of starting a new business and for the franchise’s established brand and support. It’s common to hear that they initially considered ...
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Strengthen Your Real Estate Business Against Economic Recession

June 8, 2020

What was expected to be a strong year for real estate, and may still be, has been largely derailed by the coronavirus pandemic sweeping through the United States during the peak 2020 home-buying season. Early indicators from first quarter show mortga...
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What’s a Captive Agent? And Why Would You Want One Agent for All Your Insurance Needs?

June 5, 2020

If you’re researching insurance options, you’ve probably heard something about captive insurance agents. But what exactly does that mean? A captive agent is simply industry-speak for someone who works for only one company. The insurance c...
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Choice, Choice, Choice: The Power of WE

May 1, 2020

You’ve heard the old real estate saying about home value and desirability: location, location, location. Well, when it comes to insurance, what consumers in the market for home, auto or business insurance policies want is choice, choice, choice...
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