Marketing is one of the most-important success factors for a franchise, and it’s often the least-understood component by new owners. When researching franchise businesses, dig deep into the quality and depth of the marketing program — it will have a lot to do with your success. In order for marketing to be effective, there must be systems, documentation and evidence that the marketing is creating brand awareness and cultivating customers at the local level.
We Insure Marketing
Our marketing program is divided into franchisor marketing, which develops the brand and creates national awareness, and franchisee marketing that supports local initiatives to drive customer acquisition. Franchisees contribute to an annual marketing reserve to jointly fund these campaigns and the creative power behind the development of strategy, content, advertising, direct mail and other promotions.
We Insure’s extensive marketing program covers it all through high-end brand strategy, a comprehensive digital presence, in-house print services — as well as targeted social media and direct mail. We know what works and have the marketing resources you need to launch and promote your business successfully.
Getting Established in Your Market
As a new franchisee, you’ll receive a detailed checklist that includes step-by-step guidelines to launch your business with a bang. The list below includes some of the marketing materials that We Insure’s experienced team will prepare for you.
• New business press release
• Social media profiles
• We Insure website agency profile page
• Agency owner website
• New agency marketing bundle, including stationery and office signage
• Promotional material
• Marketing content library
Ongoing Advertising and Corporate Campaigns
We Insure Marketing has a dedicated online resource where you can find promotional tools for your agency, including:
• Templates for the print shop: flyers, postcards, business cards, etc.
• Email template series
• Promotional catalog
• Bundle marketing promotions with We Insure carrier partners
Customer Retention Marketing. We Insure markets to your current clients throughout the year to keep them engaged with cross-promotional campaigns, both by mail and email. Campaigns always include local contact information so the customer builds their relationship with you. We Insure cross-promotes home, auto, and flood insurance while offering one-on-one help with any additional campaigns.
Online Marketing Experts. The world of marketing is changing rapidly, and We Insure stays ahead of the curve. Franchise owners receive modern marketing tools to track leads on and off the web, and easy to follow website analytics to help determine which marketing campaigns are driving conversions.
Comprehensive Digital Marketing Package
• Digital profiles
• Google Business
• Business Facebook
• Agency profile on WeInsureGroup.com
• Agency website with digital marketing analytics and lead-tracking software
• Automated review emails request
• Social media (add-on)
• Top business directories (add-on)
• Newsletter program (add-on)
• Custom email marketing drip campaigns (add-on)
We Insure is expert at helping insurance agencies grow and thrive in their market. With our superior marketing and back-end support, you can focus on connecting with your community and providing excellent service to your clients.