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Selling to First-Time Homebuyers

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Working with first-time homebuyers is a uniquely rewarding experience — it’s a privilege to share in the achievement of a major milestone and the realization of a lifelong dream. But as an insurance professional, you know that along with all the excitement there can also be a lot of stress. This pivotal time presents an opportunity — and by serving in a variety of important roles, you can help create customers for life.

 

Reliable Researcher

The process of negotiating with realtors, investigating neighborhoods and touring open houses can leave first-time homebuyers overwhelmed — and tempted to sign off on a policy without properly weighing the options. They may make a decision based solely on the lowest rate available, without adequately considering the coverage or service provided. Many buyers will not be aware of potential coverage gaps or additional protections they may need such as flood or earthquake insurance. You can take a heavy research burden off clients’ shoulders and help them make a more informed decision by reaching out to your established network of We Insure’s top carrier partners to help find them the best coverage options.

 

Educational Expert

It’s important to guide — but also educate — your clients through the insurance purchase process so they fully comprehend their policy and the important protections it offers. And that often starts with helping them understand their unique risk profile and the factors that can affect it, such as their claims and credit history, as well as the property’s age, condition, safety features, contents, and location. By better understanding how rates are set, they may be able to take steps to reduce costs. Ideally, you want to start working with customers before they finalize a purchasing decision, so they can factor the price of their premium into their budget. Your expertise can be invaluable to the homebuyer’s bottom line.

 

Ardent Advocate

In today’s insurance market, finding an affordable homeowners insurance rate can be a challenge. But with you in their corner, your customers will have a distinct advantage. As a We Insure agent, you’ll have multiple resources to leverage on their behalf. Most importantly, you’ll have a wide range of carriers and options for them to choose from — versus captive agents who only have one. And this puts you and your client on the same team.

 

Saving Strategist

First-time homebuyers may be eligible for multi-policy discounts by bundling their homeowners insurance with auto coverage — something they wouldn’t have had the opportunity to do before. Your clients will know that you’ve worked diligently to secure them the best coverage at the best price, and that helps build trust and loyalty.

 

Steadfast Supporter

Clients will still need your support long after signing their closing papers. Consider putting together a first-time homeowner fact sheet to help answer common questions. Or provide a convenient list of local resources, from the best plumbers to your favorite pizza parlor. Be sure to follow up after closing with a congratulations card (not an email) and touch base again after they’ve had a few months to settle in.

 

Armed with all the advantages We Insure has to offer, you can start building a lasting and rewarding relationship with first-time homebuyers — so you’re the one they turn to when they decide to move out of their starter home and onto their next home buying adventure.

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The information contained in this page is provided for general informational purposes only and may not be applicable to all situations. We Insure makes no guarantees of results from the use of this information.