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Kristin Vidd Promoted to Vice President of Distribution and Agency Support by We Insure, LLC


Sunrise, FL – We Insure LLC, an independent insurance franchise company expanding across the country, recently announced the promotion of Kristin Vidd to Vice President of Distribution and Agency Support. 

Vidd assumed this new position effective Jan. 1, 2024, and in this role, she is responsible for driving profitable growth across the current 220 We Insure agency offices, as well as leading, innovating, and streamlining the performance of all of the organization’s agency-facing support teams. 

“Kristin’s hard work and dedication, along with her contributions to We Insure, made her an ideal candidate for this promotion,” said Jay Wolfberg, President of We Insure. “We’re thrilled to elevate Kristin to this position and know her decades of experience will continue to best support the ongoing growth of We Insure while maintaining the high standards of our brand. In this role, we are confident she will continue to successfully serve our company, our agencies, our partners, and our policyholders, and we look forward to the additional advancements she’ll achieve for We Insure.” 

Vidd joined We Insure in September 2022 as Senior Director of Training and Agency Development, and later also was tasked with the additional role of Senior Director of Sales. In these roles, Vidd was responsible for increasing agency and employee learning through enhanced process knowledge, elevated skills, and overall performance, building relationships across the organization, increasing the We Insure agency footprint and driving efficiency. Over the past year, Vidd has been credited with developing and implementing a new training curriculum and content. She has also enhanced the training platform and delivery methods for new and established agencies, Customer Service team members, and business partners. Vidd also rebuilt the agency support role and launched the Market Sales Leader and Agency Process Specialist roles during Q4 2023, supporting 48 We Insure franchises, with plans for expansion in 2024. She also collaborated to build and introduce a streamlined and more efficient system for agencies to submit support requests to all We Insure agency-facing support departments. This system has delivered demonstrated improvements to accountability and efficiencies across the organization. 

Vidd is a driven and innovative sales leader and is dedicated to transforming and elevating the way We Insure executes training of agency owners and their staff, as well as We Insure corporate team members. She is committed to creating, developing, and delivering a clear vision and direction which helps continue to propel We Insure forward toward even greater successes. 

Immediately prior to joining We Insure, Vidd was a Senior Managing Partner at Tidewater Financial Group. Before Tidewater, Vidd spent more than 22 years with Allstate Insurance Company in multiple leadership positions across the organization which provided her with a broad range of experience in the development of training and education plans, sales, recruiting, underwriting, and more. These positions included Southeast Regional Operations Leader; Field Sales Leader; Direct Sales, Service, Customer Experience and retention, Eastern Territorial Leader, Regional Liaison; Customer Contact Center Support Manager; and Risk Management Business Center (underwriting) Manager. Vidd is also Property, Casualty, Life, Accident, and Health licensed, and holds Series 6, 63, and 26 Securities licenses. 


About We Insure
We Insure, LLC is an independent insurance franchise system that takes immense pride in providing like-minded entrepreneurs with successful agency ownership. On day one, We Insure supports agency owners by providing carrier access, operational, IT, customer service, and marketing support. Our commitment to ongoing technological innovations allows agents to quote faster and smarter, giving them more time to build relationships with their valued customers. This is what makes We Insure stand out: we are data-driven for better value and people-led for better service. With more than 200 agency locations in 35 states, We Insure continues to grow rapidly and is positioned to be a leader in the industry by providing agency owners, customers, and carriers with faster service, greater efficiencies, better choices, and improved bottom lines for enhanced financial well-being. Learn more at

Media Contact:

Stephanie Langguth
Senior Manager, Communications

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