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Array ( [news] => insurance-agency-growth-strategy-2022-use-the-rv-boom-to-help-customers-find-insurance )
April 19, 2022
Ready for road-tripping season? So are your customers – and there’s a good chance they’ll be taking one in an RV.
RVs sales skyrocketed during the pandemic, rising by 170 percent among first-time buyers. But owning an RV isn’t like owning a car. RVs come with unique risks, both on the road and at campsites.
The good news: you can take advantage of the RV boom to fuel your insurance agency’s growth. Here, we’ll walk through how to discuss RV ownership with your customers to help them find the best coverage. We’ll also suggest a few ways to find new RV insurance customers.
If your customers own an RV, you’ll need to show that you understand their vehicle in order to deliver reliable guidance. That starts with asking informed questions.
When talking with RV-owning customers, open the conversation by asking which type of RV they have: a motorhome or a trailer.
What’s the difference? Motorhomes are fully motorized, with three classes of vehicles. Class A motorhomes are the largest – think the size of your favorite band’s tour bus. Class B vehicles are the smallest, typically van-sized. Class C motorhomes are sized somewhere in between – they’re often distinguished by the cabover bed that extends past the windshield.
Trailers, on other hand, aren’t motorized; they’re towed behind trucks or cars. There are several RV trailer models, from popular conventional trailers to fifth-wheel and pop-up variations.
Once you’ve gotten a sense of a customer’s RV type, ask them these questions about their RV usage:
With the right questions, you can better gauge your customers’ RV insurance needs.
Show your customers how RV insurance can provide many of the same standard coverages as auto insurance, such as…
Given this overlap, your RV insurance customers will likely understand standard coverage types. But for trailer-owning customers, you should take care to explain their unique coverage needs.
Because trailers aren’t motorized vehicles, customers’ auto liability insurance can cover them. Even so, an RV insurance policy can provide separate collision or comprehensive coverage for more expansive risk mitigation.
Once you’ve covered the basics, discuss variables impacting policy pricing, such as…
This information will help your customers understand how to review potential policies.
An RV boom can help drive your insurance agency’s growth. But to make the most of rising RV popularity, you’ll need creative ways to find new RV insurance customers.
Try methods like these:
When you take initiative to meet RVers where they are, you can land new RV insurance customers – and turn them into customers for life.
Whether your customers are new RV owners or seasoned enthusiasts, they’ll need the right insurance policy to mitigate risk on the road. But chances are, your customers have other insurance needs that you may not know about.
With the right conversations, you can help your customers meet all their insurance needs – and fuel your agency’s growth in the process. WE can provide you with a full back-end suite so you can focus on deepening those customer relationships. Interested in joining the WE family? Learn more about the power of WE today.
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The information contained in this page is provided for general informational purposes only and may not be applicable to all situations. We Insure makes no guarantees of results from the use of this information.