How to Evaluate a Franchise Opportunity

As a prospective franchisee, you have many options. So, what questions should you ask as you decide which organization to partner with on your entrepreneurial adventure?

1. What’s the culture of the organization?

Look for a franchise whose values align with your own. Research its history and the founder’s philosophy. Read the mission statement. But most importantly, talk to a wide cross-section of people on the corporate and franchise level to see what they stand for.

From its inception, We Insure has sought to provide the highest level of service and value to franchisees and insurance consumers. With this goal, we set out to revolutionize and simplify the delivery of insurance products, by providing a seamless and frictionless customer experience — and we did just that by creating We Insure. We’re data-driven for better value and people-led for better service. Our decidedly forward-thinking, inclusive, “un-corporate” culture offers a supportive environment that lets agency owners grow and thrive. Andrew McGuire and Deb Franklin, Co-CEOs, are committed to delivering better value to customers through the development of cutting-edge technological advancements, seamless service, and mutually beneficial agency and carrier partnerships, transforming insurance from “what is” into “what it ought to be.”

The power of we has always been the power of people — people wanting to help other people protect what matters most to them.

2. Are the financing terms attractive?

It doesn’t matter how fantastic a franchise opportunity is if you can’t afford it. We Insure offers a competitive buy-in and flexible financing terms, bringing the dream within reach for many aspiring entrepreneurs. In fact, independent research firm Franchise Business Review recognized We Insure as one of the Top 100 Low-cost Franchises in 2020 and as one of the Top 200 Best Franchises to Buy in 2021 based on franchisee satisfaction rankings. 

But it’s important to look beyond the buy-in when evaluating a franchise. You’ll enjoy top-tier commissions as a We Insure agency owner. And you won’t have to hire and train a customer service team because we’ve put that in place for you already — so you can hit the ground running from day one.

3. What level of support is given to franchisees?

You’ll benefit from many competitive advantages as a We Insure franchisee. We’ve developed relationships with multiple top-rated carriers, giving you extensive market access to better serve your clients. And at We Insure, you’ll find an inclusive and nurturing environment. We’re a complete, end-to-end solution for insurance entrepreneurs, providing a wide range of assistance, from agent-in-charge recruitment to comprehensive IT, marketing and customer service resources. Our team handles the day-to-day needs of your clients and provides full back-end support. We’ll set up your business website and social media profiles, an online review system and even provide content for your email list and social media accounts. Unburdened by these many time- and resource-consuming responsibilities that most captive and independent agents face, We Insure empowers agency owners to instead develop stronger, more effective — and impactful — relationships with their clients.

4. Is the franchise branding strong?

We Insure has national visibility and name recognition. Our brand is known for superior choice and better value for insurance consumers. We’ve recently refreshed the brand identity with a sleek, modern logo that reflects our passion for innovation and focus on creating a more responsive and personalized customer experience. Members of the We Insure family share a sense of common purpose and the belief that providing insurance is an act of service to their clients and their communities. Our messaging — including “the power of we” — consistently communicates our values and the benefits we bring to our customers.

5. What’s the growth potential of the brand?

We see a bright future ahead for We Insure. We offer the opportunity for consumers to have just one conversation for all their insurance needs. Our proven business model is backed by rapid growth — including a growing roster of happy and successful franchise owners across the U.S.

Contact us about franchise opportunities in your area and to learn why so many are joining the We Insure movement. We look forward to speaking with you and discussing all the entrepreneurial opportunities waiting for you at We Insure.