Video content has gone from fun to fundamental for many businesses — including insurance providers. According to HubSpot, the presence of videos on landing pages can boost conversions by more than 80%. Simply including the word “video” in email subject lines can bolster open rates by almost 20%. And about 9 in 10 consumers say they watch videos to make purchasing decisions!
Videos can also convey emotion like few other types of content. By combining imagery, music, on-screen talent, animation and voiceovers, you can infuse video with your brand personality and convey dry or complex subject matter in a fun and relatable way. But video can also be time-consuming and costly to produce, so make sure your messaging is on point and your strategy honed. Here are some tips for your next video marketing campaign.
Be consistent. While we all dream of having a viral video moment (in a good way), the reality is – like most other forms of marketing — consistency is key. Don’t assume that by posting one video, you’ll generate an avalanche of new business. Instead, plan to produce video content regularly — whether it’s short, self-shot spots for social media, YouTube interviews, explainer videos or another format. Do what works for your budget and level of expertise, but above all else, pump out fresh video content on a regular basis.
Stay customer-centric. It can be tempting to blow your own horn in your videos. But your content will resonate with prospects and customers more if you focus on their needs and provide solutions to their problems. Answer common insurance questions, offer budget-stretching tips or provide helpful information about various types of coverage.
Connect on a deeper level. Foster greater community connection by using videos to provide a behind-the-scenes, more personal look at your agency. Profile members of your staff — or showcase your agency’s volunteer and community service work.
Cross-promote. Feature videos on your agency blog, and put teasers on social media channels. Use short-form videos for Instagram and Facebook reels, YouTube shorts or even TikTok. Video content should be an integral part of a comprehensive omnichannel marketing strategy. Take a blog and turn it into a video, infographic, podcast or audiogram and get your message out to as broad an audience as possible to amplify your reach.
Understand YouTube. YouTube isn’t just a convenient place to watch funny cat videos — it’s a search engine in and of itself, owned by Google. And that means if you care about SEO, you need to care about YouTube. Videos on your website can bring more visitors and encourage them to linger longer. YouTube videos can also attract high-quality links — and valuable leads.
We Insure Video Marketing Program
We Insure offers an affordable video marketing program to promote your agency and product lines. Receive a new promotional video each month that’s customized with your agency’s branding including a photo, tag line, contact information, website and more — all at an affordable price. Email firstname.lastname@example.org for more information. With We Insure, you can get on the video bandwagon without needing to become a director.
And that’s a wrap!
The information contained in this page is provided for general informational purposes only and may not be applicable to all situations. We Insure makes no guarantees of results from the use of this information.