We Insure - Rusty Johnson
Consultative coverage reviews and straight answers for Panama City households - without the usual price-only quoting.

We work with trusted insurance companies.
Home, Auto, Flood, and More
Common policy types reviewed for clients in Panama City and nearby communities
Ways We Help
Ways To Meet
Find Us
Areas Served
Based in Panama City, serving clients across the greater Panama City area.
About the Owner
For over 30 years, I've had the privilege of helping families and businesses protect their future through quality insurance solutions. Having grown up in Bay County and lived in both Panama City and Marianna, I understand the unique needs of our local communities and take pride in serving them.
As a Life Underwriter Training Council Fellow (LUTCF) and a certified Long-Term Care specialist, I am dedicated to providing knowledgeable guidance and personalized insurance recommendations. My clients know they can count on me to be their trusted advisor, not just their insurance agent.
Located at 408 W. Baldwin Road in Panama City, my agency offers auto, home, life, health, and commercial insurance products. Through We Insure's extensive network of carriers, we can compare multiple options to help clients secure the right coverage at competitive rates.
Whether you prefer to meet in person, talk over the phone, communicate by email, or shop online, we make the process simple and convenient. My commitment is to provide outstanding customer service and ensure every client feels confident knowing their insurance needs are being handled by someone who genuinely cares.
When I'm away from the office, you'll likely find me on the water, in the woods, or spending time with my wife Pamela, daughter Jillian, and our loyal Golden Retriever, Tucker
How this office works
Owner started this office to give Panama City clients a more consultative insurance experience instead of a quick price-only conversation. The office focuses on: Taking time to ask better questions, understanding what matters to each household, and recommending coverage that actually fits the risk.
What stands out
Consultative coverage reviews instead of price-only quoting
Transparent when another solution is the better fit
Meet the Panama City Team

Rusty Johnson
Agency Owner
Jeffrey Robinson
What homeowners in Panama City often miss
A common mistake is assuming flood risk only exists in high-risk zones. In the Panama City area, the better conversation is understanding the actual risk, the flood zone, and what the policy would do before a storm ever shows up.
What to review
Check flood, wind, and deductible details before storm season instead of waiting until a claim.
Review deductibles, water damage limits, and optional coverages before renewal so nothing important gets missed.
Rated ★★★★★ By Neighbors
Local roots in Panama City
This office has deep Panama City roots, with team members who have lived and worked in the community for years. We understand the local market and the unique insurance needs of Panama City residents.
Community involvement includes:
Chamber and local business networking
Community charitable organizations
Local school and youth programs







